Dream Factory of Brooklyn - Marketing Internship

Position: Marketing Intern Duration: 6-month Unpaid Internship Must be able to receive academic credit Location: Remote (Must reside in the USA)

About Dream Factory of Brooklyn: Dream Factory of Brooklyn is dedicated to granting dreams to critically and chronically ill children. Our mission is to bring hope and joy to these children, helping them through challenging times. We are looking for passionate marketing interns to join our team and contribute to our mission.

Responsibilities:

Branded Marketing Communications:

• Create and disseminate effective marketing communications that are consistent with the organization's brand identity.

• Utilize platforms such as LinkedIn, Facebook, and relevant industry group websites to reach the organization's target audience.

Feature Implementation:

• Propose and execute new functionalities on social media platforms to boost brand recognition and engagement.

• Stay up-to-date with social media trends and technologies to ensure the organization's social media strategy is innovative and effective.

Performance Tracking:

• Monitor and analyze the performance of marketing initiatives across all social media platforms.

• Use analytics tools to track engagement metrics such as likes, shares, comments, and overall reach to gauge the effectiveness of social media campaigns and strategies.

Content Creation and Scheduling:

• Draft engaging content for posting on all relevant social media platforms.

• Plan and schedule content in advance to maintain a consistent and active social media presence.

Social Media Growth:

• Employ strategies to increase the organization's social media followers and engagement.

• Engage with the community by responding to comments and messages, fostering a positive and interactive online environment.

Qualifications:

• Experience in Canva: Proficiency in using Canva or similar graphic design tools to create visually appealing social media graphics.

• Design Skills: Ability to design social media graphics that align with the organization's brand identity. A creative eye for design and layout, ensuring all content is visually engaging and on-brand.

• Social Media Savvy: In-depth knowledge of social media platforms and trends, with the ability to leverage them effectively for brand visibility.

• Content Writing: Strong writing skills to craft compelling and engaging content tailored to different platforms.

• Analytical Skills: Competency in using social media analytics tools to measure and interpret performance, providing insights into engagement metrics.

• Proactivity and Creativity: A proactive approach to suggesting and implementing innovative ideas for social media engagement and growth. Ability to think creatively and overcome challenges to reach the target audience.

Qualifications:

• Must be pursuing a degree in Marketing, Communications, or a related field

• Experience with social media management, content creation, and performance tracking

• Familiarity with Google Workspace (Docs, Sheets, Drive)

• Passionate about supporting critically and chronically ill children through marketing initiatives